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Waste
A difficult-to-determine number, waste refers to the point at which
it's no longer economically sound for a marketer to continue targeting a
message at you. For example, if an advertiser is looking for direct response and you've seen or heard their
ad 40 times without buying, they might want to consider spending their
money on a different customer. Waste can also refer to extravagant media
expenditures, like buying every ad on "Friends"
for a month.
Editorial Policy
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