|
|
Reference
Glossary
ChurnChurn refers to what happens when a user leaves a service, and
"service" in this case can describe almost anything from a dialup ISP
account to a listserv subscription. Churn is the major concern of almost
any e-business, if only because it's so hard to attract users in the first
place. Most sites, therefore, have tried to develop "sticky" services to
keep us coming back, or encourage us to give them basic pieces of
information so they can keep in touch with us.
|
|
|
