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Reference
Glossary
InterstitialThis is a Web advertisement that appears on its own page, typically in between "content" pages. Interstitials are typically not clickable (or are
linked to the page you'd originally hoped to reach), but are usually
buffered by a similar, smaller advertisement on the subsequent content page
that allows you to investigate the advertiser's product. By
mid-1997, interstitials were at the top of every advertiser's want list, but
have lost popularity since then.
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