Jeffrey Veen has been working on the Web since it was in diapers, and he recently published his observations about what makes for good and bad Web design in his book "HotWired Style: Principles for Building Smart Web Sites."
For this series, he got out a big pot and boiled the book down into a three-part Web design manifesto that looks at what makes this whole Web design business tick.
He gives advice about navigating the places where art and technology collide, and offers his Ten Commandments of good design (well, OK, there's only three): speed, simplicity, and clarity.
Veen's conclusion looks at the things we all take for granted. You might think links, multimedia, and navigation are design basics - but Jeffrey says "not so."